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Posted by Grant on 2. February 2012 13:43
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Our New England race has sold out -- very quickly. Full press release is here.
Doing the math, to register 50 teams between October 1st and January 31st makes for an average of one team every 3 days. That's fast! Way faster than we expected, and faster than we've ever sold out before. I don't think there's any one single thing to attribute the quick pace of sign-ups for this year, but it sure is nice. I think we're doing a lot of things right, partnering with the right venue, communicating our message well, etc. Quite an honour and responsibility to deliver a race that will knock the socks off of the best adventure racers in the world!
Time to go to work...